ABOUT ETHOS

Vision

In the dynamic world of Carnival, a contemporary form of masquerade, or ‘Mas,’ is taking shape, mirroring today’s societal values and ambitions. Our ‘Mas’ transcends merely wearing intricate costumes and masks; it’s a festival of variety, innovation, and inclusivity, gathering individuals from diverse backgrounds to showcase their distinctive identities while partaking in a shared experience that respects both individualism and unity.

Masquerades to be offered an opportunity to momentarily step out of their daily roles, experiment with different characters, and contribute to societal discourse. Our modern ‘Mas’ maintains this core, but infuses it with modern-day nuances. It places a strong emphasis on sustainability, with attire often crafted from recycled or environmentally-friendly materials, and endorses social justice causes, utilising the platform to amplify awareness and stimulate action on topics such as equality, climate change, and mental health.

Mission

To provide evolved ‘Mas’ as a true reflection of our time’s ideals—innovation, inclusivity, and awareness to anyone who loves to express themselves. It embodies the will to celebrate our diversity while acknowledging our common humanity. As we anticipate these vibrant celebrations, we see a mirror image of a community that is not only proud of its cultural heritage but also enthusiastic about shaping a future that is equally inventive and empathetic.

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